News Release
Ethics are core to professionalism in communication: Experts
Chandigarh, 20 Nov: Ethics are the key elements for any professional communicator to succeed and build one's credibility and competence, said CJ Singh, National Vice President of Public Relations Council of India (PRCI).
Addressing the students at the workshop on press release writing conducted at the School of Communication Studies, Panjab University, he said that understanding the norms of ethical conduct is one of the four essential pillars to any professional success.
The other three being the academics or the knowledge, the strong operational skills and third, to be a part of the professional body which regulates and promotes professional excellence.
Jupinderjeet Singh of The Tribune and Kanchan from Indian Express shared the journalists' perspective in effectively writing a press release which should be based on facts, free of bias or subjectivity, and free of advertising hyperbole.
Renuka Salwan, another experienced professional and Director Public Relations, Panjab University, shared the need to practise the art of writing by working like a media person and framing the news releases for the print media in a way which is newsworthy and caters to all the 5Ws and the Hs.
Dr Sumedha Sharma, Chairperson and former chairman Jayanth Pethkar of School of Communication Studies interacted with the students.
The workshop was organised to commemorate the World Communiators Day observedby PRCI, on first known press release issued by one of the PR practitioners on 28th October 1906 in USA, Mr Ivy Lee, who issued an official statement to the journalists on behalf of Pennsylvania Rail Road company following a rail accident in which 50 people had died.
The other three being the academics or the knowledge, the strong operational skills and third, to be a part of the professional body which regulates and promotes professional excellence.
Jupinderjeet Singh of The Tribune and Kanchan from Indian Express shared the journalists' perspective in effectively writing a press release which should be based on facts, free of bias or subjectivity, and free of advertising hyperbole.
Renuka Salwan, another experienced professional and Director Public Relations, Panjab University, shared the need to practise the art of writing by working like a media person and framing the news releases for the print media in a way which is newsworthy and caters to all the 5Ws and the Hs.
Dr Sumedha Sharma, Chairperson and former chairman Jayanth Pethkar of School of Communication Studies interacted with the students.
The workshop was organised to commemorate the World Communiators Day observedby PRCI, on first known press release issued by one of the PR practitioners on 28th October 1906 in USA, Mr Ivy Lee, who issued an official statement to the journalists on behalf of Pennsylvania Rail Road company following a rail accident in which 50 people had died.
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