Engineering Growth with MyFresh

Sudarshan Patel redefined his career path from being a mechanical engineering to highly unorganised sector of vending fresh fruit and vegetables. 

But he is bringing in professionalism to the segment through his disruptive innovation by meeting the need for good healthy food. 

Hailing from Jodhpur, Sudarshan is a 2010-batch mechanical engineer from PEC, who worked with different corporate in Gurgaon but ultimately his love for the city brought him back to Chandigarh where he successfully established his online startup, sabkuchhfresh, in 2013, which got acquired by PayTM, where he did his stint as its CEO. 

I was cutout for entrepreneurship, so I quit again, and started my company Oregano Fresh for B2B supplies of imported fruit and organic vegetables to all big stores, malls, and hotels in the region, said Sudarshan Patel. 

Today he opened his retail outlet, MyFresh in the busy Sector 9 market to take these exotic healthy fruits, vegetables to the discerning market, and intends to expand to three outlets by the end of 2019. 

MyFresh offers over 200 varieties of exotic fruits and vegetables in the store that are sourced from Punjab, Haryana, Himachal Pradesh and Karnatka, while several others from abroad.

One can pickup freshly prepared salads, healthy fruits and organic vegetables from the store, including avocado, blue berries, Thai grapefruit, cranberries, oyster mushrooms, enokhi mushrooms, kale lettuce, baby spinach, micro greens, fresh herbs to name just a few.

There is live-salad and juice corner where one can pick up from fresh lettuce salads or detox shots including amla (gooseberry), wheat grass, tamarind turmeric, etc. 

'This had been an entirely unorganised market but offers huge potential for the organised retail of fruits and vegetables," said Sudarshan. 

The demand for healthy food is growing and the people who have travelled abroad always prefer to buy the best in the market, he added.

MyFresh has started its first retail outlet from a rented 450sqft store in Sector 9 of Chndigarh.